3
Funds
₹1,000Cr+
Capital
25
Brands
70%
Follow-ons
RPSG Capital Ventures is a consumer-obsessed VC fund investing in the D2C ecosystem across food & beverage, personal care, and lifestyle. Established in 2018, we partner with passionate founders through a focused portfolio approach—bringing hands-on experience of building and scaling brands to help create enduring consumer businesses in India.
The RPSG team backed us with our first round of funding. Abhishek and Hersh have been great mentors over the last few years, always willing to share their knowledge and experience, connecting us to their network of people, and being there whenever we've needed any advice or a different perspective.
RPSG Capital Ventures took a chance on us when we were just starting out. The team has played multiple roles- from that of sounding board for strategic decisions, to a brilliant partner, to a support system so we can take new challenges head on- to help us reach where we are today. They are a crucial part of our growth journey.
We found the team at RPSG Capital Ventures very in-tune with the market opportunity, and excellent in business and operational strategy. We believe they are the right partners for us to realize our vision of building a completely new category of customizable personal care brands.
We have been very fortunate to have RPSG Capital Ventures as our investors in this journey. Sambit & his team have been more than just capital partners - they have been playing the role of strategic problem solvers and have helped us in addressing critical challenges like hiring for key positions, refining our brand communication, rationalising our SKU strategy, etc., to name a few. They give us the liberty to operate as per what we feel is right for the business, and always push us to think better and build stronger.
RPSG Capital didn't just write a cheque - they rolled up their sleeves. From helping us think through our clinic expansion strategy to connecting us with operators who'd solved similar problems, Abhishek and team have been genuine partners in building India's most comprehensive pet care platform. They get that pet care isn't just e-commerce - it's healthcare, trust, and repeat behaviour - and that understanding makes every conversation with them sharper.
RPSG Capital Ventures has been more than an investor — they've been in the room with us, asking the hard questions and pushing our thinking on everything from margin architecture to brand building at scale. Their experience across the Indian consumer landscape has given us a sharper, clearer view of the decisions that actually move the needle. We're building Asaya for the long term, and having partners who think the same way makes all the difference.
